Stakeholder Engagement | Smurfit Kappa

Delivering for our Stakeholders

ecommerce packaging 

Stakeholder engagement in sustainable development

Sustainable businesses encourage diverse views, and we provide opportunities for dialogue with the many stakeholders who impact our business. In our experience, this exchange of ideas and our end-to-end approach to sustainability delivers benefits for everyone.

Our stakeholders’ opinions are essential to how we develop our business. Our key stakeholders are customers, investors, employees, communities and suppliers.

Our Engagement Methods

We know which issues are important to our stakeholders through continual multi-level engagement with our customers, investors, employees, communities and other relevant parties. For stakeholders, our holistic approach ensures:

  • Relevance: Constant dialogue to understand their sustainable business drivers and help expand their capabilities.
  • Influence: Valuing their opinion and sharing experience and best practice from working with a wide range of suppliers and customers.
  • Value: Ensuring we deliver maximum sustainability value by understanding the sustainability drivers throughout our value chain; and
  • Affect: Sharing knowledge and expertise to increase understanding and find sustainable solutions. We do this through training courses, roundtable discussions and meetings – including awards and partnership debates

Delivering for our stakeholders

Through our activities, we aim to create sustainable value for our customers, investors, employees, suppliers and the communities in which we are privileged to operate. We do this with the highest ethical business standards. Sustainability creates value and is a core element of our strategy. We collaborate with customers and suppliers, sustainably growing their and our businesses throughout the value chain. Our innovative packaging solutions are material-efficient, produced sustainably and support customers in delivering their sustainability objectives.

Innovating for our customers

We are not only a sustainable company, we also create innovative, renewable, recyclable, biodegradable and sustainable packaging solutions for our customers. The demand for sustainable packaging continues to grow, with consumers increasingly the driving force. Packaging provides a clear opportunity for brands and retailers to demonstrate their commitment to sustainability, and as a result, build trust and strengthen the brand-consumer relationship. 


Danfoss Case Study Tile
Tonnes of plastic eliminated per annum
Helping Danfoss switch from EPS foam to paper-based packaging


Investing in a better tomorrow

One of the ways we deliver on our Better Planet 2050 targets is by investing in innovative solutions that have a tangible impact. Whether installing cutting-edge technology, reimagining our operations, or simple changes that lead to big results, we are committed to making a difference.

In 2023, we invested €6 million in 12,000 solar panels at our Sanguesa paper mill in Spain.

CO2 emissions reduction in Tonnes per annum
Solar Panels


Delivering for our people and communities

We are committed to managing our business ethically, recognising that good social citizenship – how we interact with our employees, business partners and local communities – is an integral ingredient in creating a sustainable future.

Engaging our People

By providing a safe place to work and an inclusive and value-driven culture, we can attract, engage, and empower the best talent.

Employees talking
Management positions held by women at end of in 2023

Our end-to-end approach to sustainability

  • Circularity Icon


    Working with a circular business model is our approach to delivering environmental sustainability. This means we involve our stakeholders at all stages, and add value to each one.
  • Inclusiveness-new


    To deliver innovative and circular solutions, we believe an inclusive approach works best. Employees, customers, investors, suppliers, and local communities all have a part to play.
  • Innovation-Icon-new


    Creating a business environment that enables innovation ensures that we and our customers operate at the cutting edge.