Experience Centres | Paper-based Packaging | Smurfit Kappa
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Experience Centre

Harness innovation and creativity with a visit to our network of Experience Centres

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Our 30 worldwide Experience Centres are a way for us to share knowledge with customers and help them gain real business value from hands-on experience.

Customers come to explore how paper and packaging can meet their business needs, learn from leading behavioural insights, analyse supply chain trends and observe our advanced paper and packaging design tools.


View European Experience Centres      View The Americas Experience Centres


6 reasons to visit our Experience Centres

Store visualizer
1. Keep an eye on actual product performance
Each Experience Centre is complete with our Shelf Viewer tool, an interactive touchscreen database of nearly 70,000 images from a variety of real retail shelves around the globe. Look at shelf configurations and layouts to see how you can improve the category performance of your product, as well as evaluating the visibility and brand recognition of competitor products against your own.
Store visualizer
2. Get exclusive access to our market-leading insights
We’ve been collecting in-depth data on all areas of packaging within our business for many years, and when you visit one of our Experience Centres, you can gain exclusive access to insights on whatever topics interest you via our Innobox stations. Use the interactive touchscreen units to explore and analyse trends, view case studies and browse information on everything from supply chain logistics to store display designs.
Experience centre meeting
3. See your packaging prototype in market
The average in-store experience lasts around 20 minutes, with shoppers making 15 purchases per visit and choosing each product in just 12 seconds, making it vital to get your pack design right. However, it's costly to develop, print and evaluate alternative designs. Our store visualizer allows you to view your packaging prototypes in a simulated store environment, assessing their on-shelf impact before committing any print budget.
4. Work with us to discover new ways to improve your packaging
Take some time to conduct an evaluation of your own packaging in our Inspiration and Brainstorm Rooms, and we can help you discover how subtle changes to things like packaging design, material composition or palletisation could deliver significant business impact. If you’re feeling inspired by particular case studies or examples, we can help you create a ‘moodboard’ of solutions you’d like to investigate further.
Design meeting
ISTA testing
5. Learn from our successes – and our mistakes
At our ISTA certified lab we rigorously test paper, board and pack performance throughout the supply chain. Our expert’s stress-test packaging in all different transport simulations and climates, and these leading logistics insights are brought alive for you and will inform the design and optimisation of your own packaging.
ISTA testing
6. Be inspired by our exhibition
Try seeing things from a different perspective by browsing our exhibition of packaging, with examples from a whole range of sectors all over the world – along with the results they’ve delivered. From browsing our Red Dot award-winning designs to learning about market-leading sustainability innovations like our Rofire fuel pellets, see if our exhibits can help spark the inspiration for new ideas that can help build your business.

Pay us a visit

If you’re already one of our customers and you’re interested in taking a tour around one of our Experience Centres, please get in touch with your usual contact. If you’re new to us, please click on the ‘Get in touch’ button below and fill in your details to arrange a visit.

Get in touch