Thiriet Case Study
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SUCCESS STORY

Thiriet Ice Cream achieved a 37% cost saving by switching to a mono-material packaging solution

The Challenge
Traditionally Thiriet, the third largest manufacturer of ice-cream in France used multiple packaging materials for their product Omelette Norvégienne’ including an aluminum tray, a polystyrene bottom and hood, a carton sleeve and a paper sticker which caused a flow issue in their plants resulting in a loss of efficiency and increased handling costs.
Our Approach
Working in collaboration with the client, Smurfit Kappa developed a mono-material solution based on corrugated materials with specially treated paper on the inside making it resistant to extreme temperatures and allowing contact with food.
The Result
Smurfit Kappa’s innovative mono-material solution resulted in a decrease of 488 pallets per year with a cost saving of 37%. Thiriet also achieved an 11.5% growth in sales volume and delivered a more efficient, sustainable and cost-effective production process resulting in a 40% reduction in CO2.

MARINA DARDAINE, THIRIET INNOVATION MANAGER

“Smurfit Kappa’s expertise and ingenuity were a real boost to improving our sustainable image”

Imagine. We rethink how sustainable packaging is designed

  • Materials

    Recycled or reused materials should be used where possible. If applications require virgin material, they should come from renewable resources that are not used for food applications.

  • Production

    Packaging is produced with lowest carbon, waste and water footprint. Production is done in a socially and ethically responsible way.

  • Supply Chain

    Packaging should be designed to only bundle and protect the product in the entire supply chain. Any other functionality (like marketing, etc.) should be added with minimal impact on the environmental footprint.

  • End of Life

    Sustainable packaging should have no harm to our planet in any end of life scenario. Sustainable packaging should be collected and recycled. If it becomes litter it should be bio-degradable in any end of life scenario.

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