Edrington is an international ultra-premium spirits company, that has worked for more than 160 years to build a responsible and sustainable business that respects the environment.
Working with the Science Based Targets initiative (SBTi), Edrington has committed to reducing emissions in its operations, across its supply chain and brands, to become Net Zero by 2045. To deliver this ambitious carbon reduction strategy, Edrington partners with suppliers who can support them on this journey.
Smurfit Kappa, who has also had its emissions reduction targets approved by the Science Based Targets initiative (SBTi), understands the need for sustainable packaging and works collaboratively with Edrington’s operation in Mexico.
Challenge 1 – Adjustable eCommerce Packaging
The challenge was to create a packaging solution for its new eCommerce channel, that would protect the fragile glass bottles, be quick and easy to assemble, and use no plastic film. The solution also needed to adapt to different product sizes, as stocking different packaging lines would be difficult due to a lack of warehouse space.
Our Approach
Our team of designers focused on a corrugated box which, when used in combination with a versatile paper-based insert, could accommodate ten different product sizes. The paper-based insert simply wraps around the different size bottles, facilitating a quick and easy packing process, and provides the necessary protection for these premium products across the supply chain.
The Results
The proposed solution simplified the whole packing and packaging inventory management process whilst keeping required warehouse space to a minimum. The paper-based, recyclable solution contained high-quality printed branding on the inside of the pack to create a premium unboxing experience.
Challenge 2 – Omni-Channel Packaging
For the launch of a special edition of The Macallan Home Collection, Edrington required a packaging solution that could be used across both its retail and eCommerce channels. The challenge was to develop a packaging solution for a bottle and booklet, that was structurally identical for both channels and to tailor the graphics to represent the needs of the Macallan brand in both channels.
Hear how our designer rose to the challenge to achieve impressive results
Packaging is an easy first step to help customers achieve their sustainability targets, and that’s the role of our Better Planet Packaging initiative – to make a positive impact on billions of supply chains and consumers by reducing the environmental impact of packaging and its impact on the planet.