Circularity and innovation
As a society, we must create products and packaging without wasting resources. This means making recyclable packaging from renewable resources and ensuring that more of it is recycled or repurposed. At Smurfit Westrock, we do not just sell packaging to our customers, we work closely with them, developing value-added solutions for their supply chains. We have embedded innovation throughout our business to help our customers achieve greater circularity with their packaging.
We are committed to evolving our business model with advancing technologies to ensure we design our products and innovate our processes to be fit-for-purpose, optimized for supply chains and circular by nature. We follow the guiding principle of waste prevention by striving to close loops at every stage whether it is material efficiency, energy usage, or smart water stewardship.
Our Approach to innovation