Stauning Whisky Packaging | Smurfit Westrock
Stauning Whisky

SUCCESS STORY

Designing an Unboxing Journey that Tells Stauning Whisky’s Story

The Challenge
Stauning Whisky needed packaging that could securely hold two fragile bottles during transport while offering a memorable unboxing experience that engages customers from the moment they see the box. The design also had to convey the brand’s story and premium quality, reflecting its craftsmanship, heritage, and attention to detail at every stage.
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Stauning-Whisky-CEO
The Approach
We introduced a book-style packaging solution that gradually reveals the brand’s story before unveiling the bottle. High-quality printing inside and out reflects Stauning’s visual identity and attention to detail. Two custom inserts hold the bottle securely, while an integrated tear strip and adhesive closure enable easy opening and efficient packing.
Stauning-Whisky-CEO
The Result
The final packaging solution blends robust protection with a refined, premium aesthetic — crafted entirely from sustainable, paper-based materials. Every layer is thoughtfully designed to create a memorable unboxing journey, ensuring the whisky bottles remain secure throughout transport. Meticulous attention to detail and carefully curated visual elements celebrate Stauning Whisky’s heritage and craftsmanship, delivering an experience that captivates from the first tear to the final sip.
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Winner at the 2026 WorldStar Awards

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