Kellogg's Pringles | POS Display Success Story | Smurfit Kappa

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Pringles Case Study

SUCCESS STORY

See how we helped Kellogg's Pringles grow market share with a pre-packed retail display unit

The Challenge
With a growing market and fierce competition Kellogg’s were looking for a solution for their Pringles packs to keep them ahead of the game and capture the customers’ attention in store. They needed to stand out at the point of sales amongst their competitors which would ultimately lead to an increased market share and a decrease in production costs
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Smurfit Kappa Innotools
The Approach
We used a number of our Innotools  including Pack Expert, Paper to Box and Innobook to analyse Kellogg’s requirements and to develop a new pre-pack solution which offers product promotion at the  point of purchase in store.  The pre-pack is a great alternative to a more costly point of sale merchandiser and provides reliable product protection.
Smurfit Kappa Innotools
The Result

The bespoke solution is easy to assemble, transport and open and with it’s bright, eye- catching print it captures the attention of the shopper. Combined with our optimised palletisation and logistics choices this solution ticked all of Kellogg’s’ boxes.

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