Our industry is a significant and visible user of wood fibre. It is our basic raw material, and we ensure its origin is sustainable.
The re-usability of paper fibres contributes to the sustainability of our products, and recycled fibres make up 75% of the fibre content of our products. Every fibre used in our packaging comes from controlled sources.
- For virgin paper it means that the raw material is sourced from well managed forests
- For recycled material it means that it comes from controlled collection points