Read how Segafredo Zanetti eliminated plastic shrink wrap with a 100% paper-based packaging solution

The Challenge
Segafredo Zanetti were packing their coffee bags in simple white corrugated trays with plastic shrink film. The trays were unstable during transportation and not eye catching in store. Segafredo Zanetti approached Smurfit Kappa to help them find a new sustainable, 100% paper based packaging solution to eliminate the plastic shrink wrap and increase shopper attraction at point of sale.
Segafredo Zanetti
Our Approach
Smurfit Kappa worked closely with the Segafredo Zanetti team to develop a new paper-based packaging solution, eliminating the necessity for shrink wrap. The new one-piece solution with perforations enables the coffee to be safely transported and easily placed on shelf in the same pack. Using bright and emotionally engaging design, Smurfit Kappa were also able to create an impactful design to achieve stand out on shelf.
The Result
The new solution which is 100% recyclable and biodegradable has been extremely well received by customers. The design has reduced transport and warehouse costs and optimized the speed of customers packing line giving total annual savings of €165,000. In addition it has significantly reduced the carbon footprint, helping Segafredo Zanetti to meet their sustainability targets.

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We rethink how sustainable packaging is designed

  • Materials


    Recycled or reused materials should be used where possible. If applications require virgin material, they should come from sustainable and renewable resources that are not used for food applications.
  • Production


    Packaging is produced with lowest carbon, waste and water footprint. Production is done in a socially and ethically responsible way.
  • Supply Chain

    Supply Chain

    Packaging should be designed to only bundle and protect the product in the entire supply chain. Any other functionality (like marketing, etc.) should be added with minimal impact on the environmental footprint
  • End of Life

    End of Life

    Sustainable packaging should have no harm to our planet in any end of life scenario. Sustainable packaging should be collected and recycled. If it becomes litter it should have no negative environmental impact in any end of life scenario.