Alaskan Fisherman | Frozen Fish Packaging | Smurfit Kappa
Alaskan Fisherman


Ensuring sustainably caught fish are delivered in sustainably designed packaging

The Challenge

Alaskan Fisherman sustainably catch wild Alaskan fish, and then ship them in bulk to the Czech Republic. After arrival in the Czech Republic, our challenge was to develop a sustainable eCommerce pack, to replace its existing EPS packaging, and to ensure the fish remained frozen all the way to its customers' doorstep.

Alaskan Fish Challenge
Alaskan Fish Result
The Approach

Our team of experts developed a fully paper-based pack comprising of a corrugated cardboard box with six hexacomb inserts to insulate the fish from all sides. It was also designed to be easy to open/close by the consumer and can be easily recycled after use in the regular kerbside cardboard recycling system.

Alaskan Fish Result
The Result
Not only is the new insulated pack 100% recyclable, biodegradable, and manufactured from renewable resources, but it also delivers a 48% reduction in CO2 emission. The printed pack is now an extension of the brand resulting in a positive experience that its customers can look forward to receiving again and again.
Alaskan Fish Approach

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