Smurfit Kappa wins at NL Packaging Awards 2016

Smurfit Kappa has once again been recognised for its expertise in packaging creation and design, winning the prize for best transport packaging solution at the NL Packaging Awards 2016 for the One2SRP.

The One2SRP is a unique solution created by Smurfit Kappa Benelux that meets all challenges in the supply chain. The packaging solution was created with technical expertise, consisting of one piece of cardboard with an attractive facing perforated section along the front which has been expertly incorporated in to the design.

One2SRP is easy to stack, promotes the look and feel of the product, and positively impacts shopper choice at the shelf. It also offers maximum product protection in the supply chain with minimal handling time for replenishment.

The jury said, “The configuration from flat shape to box is unique, and the optimal use of material from one sheet is optimised in line with the function. The packaging solution offers excellent support, opens easily, provides high-quality presentation features on the shelves and has excellent vertical strength.”

The Click & Pick, by Smurfit Kappa ELCORR, was awarded the runner-up in the same category,

Erik Bunge, CEO Smurfit Kappa Benelux, said, “I am overjoyed that we have won this prestigious award. It just goes to show, once again, that our working methods are appreciated by our clients and by the professional jury. Our collaboration with leading clients to develop packaging solutions for their business success is what drives us forward.”

One2SRP and Click & Pick were created using Smurfit Kappa’s ShelfSmart service which uses evidence, technology and decades of experience to reveal how packaging will perform before it’s made. This, combined with experience gained in 40,000 supply chains, guarantees maximum performance in all parts of the supply chain.

The NL Packaging Awards is the preeminent industry award for the packaging industry in the Netherlands and is a new initiative for the Dutch packaging world. The first edition of the NL Packaging Awards, an awards ceremony for the most prestigious packaging solutions in the Netherlands, took place on 17 March 2016 in Hilversum. These awards give innovative packaging solutions a stage and showcase the innovations that are introduced to the market by the chain partners.

These awards, combined with Smurfit Kappa’s network of Experience Centres and the ShelfSmart service, are excellent examples of how the company is opening the future for its customers, by enabling growth through insight and innovation. They form part of Smurfit Kappa’s broader aim to maximise value for its clients, by developing tried and tested packaging solutions that guarantee success.