Smurfit Kappa Lands Starpack 2015 Super Seven
Smurfit Kappa, one of the world leaders of paper-based packaging solutions, has scored this year’s highest, individual company success in the Institute of Materials, Minerals and Mining (IOM3) UK Starpack awards that will take place in September.
With seven shortlisted products across five award categories, Smurfit Kappa has shown that its approach to packaging innovation is more than skin deep. This year’s judges particularly liked Smurfit Kappa’s eco-friendly approach to solving complex problems with straightforward solutions. Judges singled out Smurfit Kappa’s entry in the Materials Innovation category as “A sustainable solution via material substitution” and its entry in the Retail-ready category as “Simple, intuitive - no need for instructions. It removes all shrink-wrapping for good environmental impact.”
The five categories where Smurfit Kappa stood out from all others and is guaranteed a Bronze, Silver or Gold award are:
Effective use of Packaging for Marketing - for Galaxy Little Treats by Smurfit Kappa Zedek
Retail-Ready Packaging - for Galaxy Little Treats by Smurfit Kappa Zedek and Unilever Pot NoodleTray and Hood by Smurfit Kappa Yate
Materials Innovation - for Clinical Supplies Cartridge - by Smurfit Kappa Leeds
Point of Sale - for PepsiCo Doritos ‘Score and Win’ and PepsiCo ‘Mixups’ both by Smurfit Kappa Abercarn
Transit Industrial Packaging - for Clinical Supplies Cartridge by Smurfit Kappa Leeds
Clive Bowers, CEO Smurfit Kappa UK said, “With seven products shortlisted for a guaranteed podium finish, we are extremely happy that our consistent approach to developing packaging that is more than just ‘fit-for-purpose’ has been acknowledged by the judges. Developing new packs that can help our customers sell more whilst delivering production efficiencies is as important to us as creating cosmetically good-looking packaging.
Our ‘Open the future’ strategy pushes us to open opportunities with forward-thinking customers, relentlessly applying our experience, expertise and ingenuity. I think that we can safely say that Smurfit Kappa has delivered on all counts and across the widest range of disciplines. We look forward to discovering our final positions at the awards ceremony in September with bated breath.”