Sportano | Packaging Success Story | Smurfit Kappa


Developing a versatile ecommerce pack for ski and bicycle helmets for a leading online retailer

The Challenge

Sportano is a Polish online retailer of sporting goods, stocking the best brands and top products from nearly all sports disciplines in one place. Its extensive range caters to every skill level, from professional athletes to lifestyle enthusiasts to beginners. Sportano prides itself on providing fast delivery service to its customers. However, the diversity of its product range poses a considerable challenge in preparing shipments. Among the more demanding products to package are ski and bicycle helmets, and Sportano approached us to standardize the way they are packed. 


The Approach

Our team of expert designers set out to create a corrugated box that could accommodate both ski and bicycle helmets, with the flexibility to adapt to the different dimensions and shapes of both products. To accomplish this task, we invited Sportano to our Experience Centre in Konin, where we gathered several different helmets for which we were seeking a common shipping packaging solution. In this practical working session, we developed several prototypes for trial. 


The Result

After conducting a number of trials, we refined the design to create the optimal solution. The final solution was a corrugated box with a crash-lock base, which simply folds out and automatically interlocks without the need for tape or adhesive, reducing packing and assembly time. The height of the box was designed with multiple creases/pre-made scores on the sides of the box, allowing you to adjust the size. This new solution has not only streamlined the packing process but also effectively protects shipped orders, properly represents the Sportano brand, and meets customer expectations.


Talk to our experts about how we can help you solve your business challenges

Get in touch today by completing this form or visit our location finder

* Mandatory Field

Up to 5 files can be uploaded. Max 5 Mb per file

You may unsubscribe at any time using the unsubscribe link in the communication email. At any time you have the right to object to the processing of your personal data for direct marketing purposes by contacting us.