Rheem | Packaging Success Story | Smurfit Kappa

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Rheem case study

SUCCESS STORY

Helping the largest manufacturer of water heating products in North America to create sustainable packaging

The Challenge
Rheem, the largest manufacturer of water heating products in North America, has a vision to be a ZERO LANDFILL waste generating company by 2025 (for US sales).  Their tankless division were looking to replace the EPS endcaps for 2 models with a fully sustainable solution AND pass the Amazon SIOC protocol.
 
Rheem-EPS Packaging
SupplySmart Supply Chain Packaging
The Approach
We carried out a full Supply Chain analysis using our SupplySmart tool to establish how the pack could be redesigned. We also used ShelfSmart to see how we could improve the impact of the product in store. The solution had to include a new display orientation but without increasing the current packaging footprint and of course it had to only use renewable/recyclable materials.
 
SupplySmart Supply Chain Packaging
The Result
The 100% paper-based solution with Hexacomb end caps has been a great success for Rheem. It gave them a 12% cost reduction and ZERO LANDFILL waste generation. On top of that the brand recognition has improved through the use of a homogenised graphic concept.
 
Rheem Paper Packaging

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