RCETA by Rausch | Packaging Success Story | Smurfit Kappa

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Rceta Packaging Case Story

SUCCESS STORY

See how we developed high-end sustainable packaging for recipe kits for RCETA by Rausch

The Challenge
Preparing high quality dishes at home has dramatically increased, leading to RCETA by Rausch launching an eCommerce initiative where people receive a meal kit perfectly portioned, ready for preparation. Rausch required packaging that ensured the ingredients reached the final consumer in perfect condition and articulated the experience of cooking at home.
rausch-Case-study
Rceta Recipe Box Packaging
The Approach
We worked closely with Rausch and using our experience and tools we were able to produce a packaging solution that would become part of the value offer of the recipe kit. With the freedom we were given we were able to create and produce a striking, innovative, sustainable and functional packaging solution to satisfy the requirements of Rausch and the consumers.
Rceta Recipe Box Packaging
The Result
A packaging solution that cares for and protects the integrity of RCETA by Rausch ingredients, with a striking print, highly resistant, 100% recyclable and biodegradable and fully aligned with the sustainability philosophy of the Rausch brand.  It also transforms into a clever stand where you can put the recipe card to make it easy to follow whilst you’re cooking. The functional yet fun packaging contributes to the customer's value offer which parallels the brand's sustainability values.
 

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