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Harry's ecommerce packaging

SUCCESS STORY

Helping shaving brand Harry's to create a standout unboxing experience for its eCommerce customers

The Challenge
Harry’s is a rapidly growing shaving brand in the EU. They were looking for consumer oriented packaging with minimal void fill and optimised sizes.  The design had to be stand-out to maximise visibility as Harry’s launched their brand into multinational companies. They turned to Smurfit Kappa to supply the perfect solution.
 
Harry's shaving product for packaging
Harrys subscription Packaging
The Approach
Using our unique eSmart process we worked closely with Harry’s to develop a simple yet effective packaging solution with clean and clear print to maximise brand equity. With some detailed product analysis we were able to recommend optimal pack sizes to mitigate any ‘fresh air’.
 
Harrys subscription Packaging
The Result
The consumer friendly design with clear branding stands out at the point of sale and delivers a memorable unboxing experience for the consumer. With the minimal void, optimised sizes and maximised visibility, the Harry’s packs are delivering against all of the brand’s objectives.
Harry's packaging range

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