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Whisky Packaging

SUCCESS STORY

See how our packaging helped Chivas whisky to reduce both costs and their CO2 emissions

The Challenge
Originally destined for China, this case contained 3 porcelain bottles shipped within their own presentation cases with dividers placed to prevent damage during transit. Chivas wanted to ship the bottles without the presentation cases which would instead be added in China and then placed back in the original case to finish their journey. This would not only make considerable cost savings, but by shipping less weight it would in turn also generate less CO2 in the process.
SupplySmart Packaging Service
Chivas Whisky Packaging
The Approach
We had to find a way of filling the existing case while eliminating the large voids created in all directions by the absence of the previously present presentation case. This also needed to be achieved while ensuring the structural integrity of the outer case and more importantly, protect its fragile contents. it was also essential that vertical movement was limited to prevent damage. 
Chivas Whisky Packaging
The Result
This sustainable solution is a simple 1-piece Die Cut with locking tab. The fitments were placed at 45 degrees to prevent lateral movement and collisions. The vertical fluting gave extra support and strength to the pack in the supply chain. This innovative pack allows customers to repackage products in China instead of the UK, while still retaining the use of the original outer case. It not only gave considerable cost savings, but by shipping less weight, generated less CO2 in the process.
Chivas Whisky Packaging

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