eSmart Success Story - Hello Fresh | Smurfit Kappa
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Food Packaging, Fresh Food Packaging, Meal-Kit Packaging

eSMART

This is the story of how we helped an online food business deliver on its brand promise

The Challenge
HelloFresh wanted packaging that reflected their vibrant brand, cut down on waste and protected the fragile food they delivered.
Food Packaging, Fresh Food Packaging, Meal-Kit Packaging
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Our Approach
We analysed the packaging portfolio of HelloFresh, observing their packing operation and gathering feedback from existing users. We also put ourselves in their customers' shoes, receiving and opening boxes for three months.
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The Result
- Increased packing space by 17% - Annual savings of up to £50,000 - Increased package stability - Enhanced consumer experience - 100% recyclable solution
Food Packaging, Fresh Food Packaging, Meal-Kit Packaging

Setting new standards in packaging solutions

  • Data

    Data

    Applying advanced data analytics to deliver solutions built on real insights.
  • Creativity

    Creativity

    Constantly pushing the boundaries of packaging engineering and design.
  • Experience

    Experience

    Using our wealth of knowledge and experience to deliver real solutions – in tune with your business goals.
  • Science

    Science

    Fact-finding testing and benchmarking using science from different industries to ensure the optimum solution.
  • Value

    Value

    Always evaluating and delivering solutions that deliver the most positive business impact.

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