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Case Study

Smurfit Kappa's packaging expertise helps The BIB Wine Co. with a successful launch into the market

The challenge

  • The BIB Wine Co., a brand new entrant into the competitive UK market, was looking to launch premium bag-in-box wine 
  • They had to be able to convince their customers that bag-in-box wine would suit any lifestyle with practical, financial and environmental benefits. 
  • In order to ensure their new products had a premium look  and feel, The BIB Wine Co. approached Smurfit Kappa to help them meet all of their packaging requirements for the box, bag and tubes
     
 

Our approach

  • Smurfit Kappa worked very closely with the owners to ensure that they were happy with the packaging every step of the way
  • The high quality boxes were produced using an innovative finish, utilising soft touch laminate for a premium, sophisticated result
  • The bags and taps were supplied by Smurfit Kappa BiB, the composite tubes by Smurfit Kappa Italy and the boxes by Smurfit Kappa CRP, all specialist plants using the latest technologies
     

     

     
 

The result

Smurfit Kappa guided The BIB Wine Co. through the whole packaging process and are delighted that they were able to successfully launch into the market in May 2018

  • Total packaging offer
  • New product launch
  • Premium packaging