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Case Study

Collaborative approach drives innovative automated solution to launch Lavazza's new coffee capsules

The challenge

  • Lavazza wanted to launch a new product (coffee capsules) into the market in the shortest possible time
  • The packaging still had to be designed by the Lavazza marketing team and the packaging machinery could not be ordered until every aspect of the pack was finalised
  • They had to look for a packaging partner who could both develop and then supply their packaging and machinery simultaneously
     

     

     

Our approach

  • Smurfit Kappa worked with Lavazza’s marketing team to define the required packaging formats
  • At the same time Lavazza’s engineers and Smurfit Kappa Machine Systems worked together to develop the automated packing line
  • Lavazza was able to launch its new coffee capsules in brand new packaging formats in less than 10 months
  • The packaging line meets the run speeds requested and can run the three brand new folding carton formats (10,30,100) plus three new shelf ready wraparound formats
     
 

The result

  • “The brief was challenging but Smurfit Kappa turned it around and provided both the consumer and retail packaging as well as the machine system that could pack 400 capsules per minute” Paolo Zonca, R&D Engineer, Lavazza
  • Less than 10 months to launch new product
  • 400 capsule/min packing line and six new packaging formats