Fulfilling Christmas wishes in Peru
However, the centre was facing a problem – due to issues such as work, money, or shame, many children had stopped attending classes. Working with the director of the institution, Smurfit Kappa employees created an initiative to show the children and their parents that they are valued and appreciated. The initiative aimed to fulfil the Christmas wishes of the children and involved several stages.
Firstly, they were invited to attend a workshop to create their Christmas wish letter, often using images and montages to express their wish. These were then distributed among Smurfit Kappa volunteers who each took responsibility for fulfilling one wish. On the day the gifts were presented, the children and families held a performance to express their thanks, and, most importantly, the volunteers had the opportunity to get to know the families and to demonstrate that they too have a valued place in the community.
At Smurfit Kappa, we are deeply committed to supporting the local communities across the 36 countries in which we operate. We are proud to invest in our communities and to give back through volunteering our time, effort and expertise, as well as through financial and other donations.