The North Face


Accelerating ‘The North Face’ sustainable packaging goal through collaboration

The North Face, a VF Corporation brand, is committed to creating the best possible gear while minimising its impact on the places we love to explore.

As part of this journey, they have set a sustainable packaging goal to eliminate single-use plastic packaging by 2025.

“The North Face we've been around for over 50 years, we started in 1969 and you don't stick around for 50 years unless you make good business choices in order to sustain growth”, says Amanda Calder-McLaren, Senior Brand Director at The North Face. “We're an outdoor brand, and therefore we have a responsibility to future-proof our outdoor playgrounds so that they can be endured for generations to come.  The only way to truly make impact is to collaborate”

The North Face Brand Director

By working collaboratively with Smurfit Kappa, The North Face has accelerated their sustainable packaging goal. As one of the leading global providers of sustainable packaging solutions, we are committed to being an impactful business supporting a greener, bluer planet. We believe that paper-based packaging can be one of the answers to the challenges facing our planet.

Amanda Calder-McLaren continues “As part of our sustainability promises and pledges, it's important that we do our due diligence on the other suppliers that we work with. So, it's not enough just to be sustainable ourselves, we have to choose suppliers, partners, other associations that also have a robust promise to reduce their impact. Otherwise, our work becomes negligible"

"We chose to work with Smurfit Kappa because of their commitments to Science Based Targets in terms of their own pledges and promises to sustainability."

Packaging is an easy first step to help customers achieve their sustainability targets and that’s the role of our better Better Planet Packaging initiative – to make a positive impact on billions of supply chains and consumers by reducing the environmental impact of packaging and its impact on the planet.

Together with our customers like The North Face, we create better results for a better future.


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