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Boy Toy

PLASTIC BAG ALTERNATIVE

See how we helped a toy manufacturer replace plastic bag packaging with a sustainable corrugated solution

The Challenge
Plasticos Fenix were packing their high quality toys in plastic bags which blurred the products inside giving them a very poor image perception which in turn effected their opportunities to sell into premium markets. The non-recyclable or biodegradable plastic bags offered no protection during storage and transportation which led to product damage.
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GEC_Analysis
Our approach
Using our packaging engineering skills we designed customised boxes for each product and in some cases standardised boxes, in order to control increases in costs. All boxes have a white liner on the exterior with a space for the customer to add a glossy sticker with an image of the toy.
GEC_Analysis
The Result
The added value that the high quality printed pack brings has enabled Plasticos Fenix to access the premium sales channels and improve its profitability. The optimal paper-based packaging solution is 100% recyclable and adds to our expanding portfolio of Better Planet Packaging.
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