eRDe | Success Story | Smurfit Westrock
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SUCCESS STORY

Rapid Design and Delivery of Shelf-Ready Packaging for Caffe Marco Verrazzano

The Challenge
eRDe, a Polish distributor of coffee and tea, needed a fast turnaround on a new shelf-ready packaging solution for an upcoming coffee brand set to launch in one of the country’s largest retail chains. The biggest challenge was meeting the tight deadline while ensuring full compliance with the retailer’s strict requirements.
The Approach
Given the tight turnaround, the best approach was to leverage our Design2Market team, who met with the client the same day the inquiry was received to review all requirements. Within 24 hours, three distinct packaging proposals were developed and presented. Once a design was selected, it moved immediately into production.
The Result
Thanks to Smurfit Westrock’s Design2Market Sprint process, we quickly developed a complete corrugated packaging solution—from concept to completion—in just 10 days, meeting both the client’s brief and the retailer’s specifications. We then produced and delivered the full batch of shelf-ready packaging for the new Caffè Marco Verrazzano brand.

Timeline using our Design2Market approach

  • 2 hours: Face-to-face meeting with eRDe at their offices within two hours of receiving the initial email.

  • 24 hours: Presentation of three design options.

  • 48 hours: Final design selected, refined, and approved.

  • 10 days: Full project completed—from initial request to packaging delivery.

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