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Sustainability Survey

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Sustainability reshapes the business landscape for good

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Smurfit Kappa has worked with the Financial Times to conduct a piece of research to answer some of the most pressing questions when it comes to sustainability.

There’s now no doubt about it: sustainability is an existential challenge of our time. As businesses come to grips with the ongoing implications of the COVID-19 pandemic, consumers are recognising the far-reaching impacts their choices can have. If anything, growing social and environmental awareness has hardened into an urgent call to act, with rising pressure to reduce the impact of climate change and consumption. 

eCommerce Packaging, Whitepaper 

What will you learn from this white paper

This paper brings together experts from 12 companies involved in “online” retail in an effort to help better understand how sustainability can be achieved in their industry. The overwhelming issue is matching expectations to the reality of making the changes needed. Key in this are a number of aspects:

  • A clear accepted understanding of what is sustainable / environmentally friendly.
  • Communicating the value of any change
  • The availability of materials / processes that provide sustainable benefits whilst offering the functionality needed.
  • The cost of change both in materials and processes.
  • Multi-stakeholder task force

Find out how the sustainability effect is reshaping businesses for the better and explore new business must-haves.

Striking the balance between sustainability and profitability. 

In the face of this uncertainty, leading businesses—whether industry incumbent, challenger brand or disrupter—are moving from global conversation to corporate action. And in their push to remain relevant, it’s never been more important for them to strike the balance between sustainability and profitability. 

Our new research supports this:

  • 83% of businesses describe sustainability as a business opportunity to be exploited. 
  • 72% say that sustainability is a lasting trend. 
  • 74% say they won’t wait for their competitors to up the ante before they define their own benchmarks for success.  

What will you learn from this research report

So what can today’s businesses do? And how can they connect their corporate reporting to sustainability goals in order to demonstrate action and prove effectiveness? On the other side of the equation, what do consumers expect from the businesses they buy products and services from?  

Our new research sought to answer these questions, and it finds that businesses operating in this new age of sustainability will have to:  

  • Recognise that sustainability is a catalyst for change and creates opportunities for growth. 
  • Balance sustainability practices with profitability if they want to gain long-term stakeholder buy-in.  
  • Understand that with the ascendancy of Millennials and Generation Z, corporate culture must align with social calls for action.  
  • Align themselves with consumer expectations of sustainability in order to strengthen brand-customer relationships.  
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