Smurfit Kappa - Print expertise

Print expertise


What is it?

Using extensive research we explore the relationship between paper, printing inks and printing techniques to continuously improve our print related paper properties such as absorption, smoothness and gloss to meet changing customer demands.  
We develop tailor-made papers to meet the fast changing developments in conventional printing technologies such as Litho, Flexo, high quality Flexo as well as emerging digital print technologies. 

Our approach

We work with customers starting from your marketing objectives to create a design and image unrestricted by predetermined perceptions of the print process.  Once a design has been agreed, we determine the material that offers the best solution for the required print process, shape, format, graphics and print quality to provide a customized packaging solution.

How will it benefit you?

Print is an essential component of packaging and has a major impact on brand recognition and perception which impacts sales. As shelf space gets more competitive, low quality print can erode brand value and reduce consumer confidence. It is becoming increasingly important that the secondary packaging matches the quality of the primary pack.

Want to know more?

Whether it's a visit to one of our Experiences Centre for some inspiration or a quick chat with one of our experts, we would love to hear from you.

Get in touch