Mindful Chef | Packaging Success Story | Smurfit Kappa
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Food packaging, fresh food packaging, meal kit, food boxes

SUCCESS STORY

Reducing Mindful Chef's carbon footprint by 30% with a sustainable solution

Summary

Mindful Chef, one of the leading recipe box companies in the U.K., is committed to delivering fresh, high-quality meals while minimizing environmental impact. To enhance its sustainability efforts, the company partnered with Smurfit Westrock to develop a recyclable, closed-loop packaging solution. Crafted from recycled materials and designed for maximum efficiency, these innovative boxes keep ingredients fresh while helping reduce waste and carbon footprints. With optimized logistics, plastic-free sealing, and a seamless recycling process, Mindful Chef’s packaging sets a new standard for sustainable food delivery.

The Challenge

Mindful Chef is a leading U.K. recipe box company, which has been climate neutral since 2020 and is committed to being as sustainable as possible. It wanted to find an alternative to its previous recipe box, which used insulation pouches combined with gel ice packs. While effective at keeping contents cool, these materials were not easily recycled.

Mindful chef
Smurfit Kappa Employee
The Approach

The Smurfit Westrock team developed a recyclable alternative that was more sustainable while still maintaining the required temperatures over extended periods. A kraft substrate was created that could survive unpredictable weather and be printed in vibrant colours, allowing Mindful Chef’s logo to shine—a critical aspect of eCommerce packaging.

Smurfit Kappa Employee
The Result
The new solution includes corrugated cardboard insulation packs, which have a 30% lower carbon footprint than the previous insulation, in a snug, two-piece telescopic design. During testing at Smurfit Westrock’s International Safe Transit Association (ISTA) certified lab, the new packaging solution demonstrated that it kept the ingredients under 8°C for over 30 hours in ambient conditions, meeting the strict requirements for fresh food transportation.
Food packaging, fresh food packaging, food boxes, Meal kit

Experience the closed-loop packaging solution in action

SUCCESS STORY

Myles Hopper, co-founder of Mindful Chef, said, “By working with Smurfit Westrock, a world leader in sustainable packaging and who shares our passion for protecting our planet, we’ve created a bespoke, 100% recyclable solution for Mindful Chef with no waste and full transparency and traceability throughout the process.”

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