Creating an immersive retail experience for Lynx Fine Fragrance

The Challenge

Launching a new premium fragrance line in retail posed several challenges: How could Lynx communicate that these deodorants smelled as good as aftershaves? How could they attract shoppers’ attention in busy stores? And how could customer interaction be encouraged without compromising product packaging or risking loss in standard fixture displays?

The Approach

Our Display team partnered with Lynx to create a standout 4-shelf quarter-pallet display with five fibre-based scent pads for exact fragrance matches. Digital printing delivered a premium look, while pre-glued pads simplified build and compliance. Shoppers could explore all scents without opening products, creating a sensory experience. Using bold visuals and strategic aisle placement, the display combined innovation, premium design, and functionality.

The Result

The display delivered exceptional engagement, with 79% of shoppers who noticed it interacting with the scents. The immersive, sensory retail experience helped propel the launch while boosting sales and brand awareness, positioning Lynx Fine Fragrance as a market-leading, innovative product.

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