Redesigning Multipack Packaging for a More Sustainable Future

In Japan’s competitive beer market—home to many of the world’s most respected brewers—even small packaging changes can have a major impact on sustainability and consumer experience. Asahi sought a way to move beyond traditional cartons to reduce material usage, lower product weight, and cut CO₂ emissions. The challenge was to find a packaging solution that met strict functional requirements while aligning with Asahi’s ambitious environmental goals.

The shift to CanCollar® has delivered major sustainability gains and set a new benchmark. Asahi reports* approximately 70% less paper use than traditional cartons, with full adoption potentially eliminating 8,800 tons of paper and 7,400 tons of CO2 annually. The initiative has earned awards for its environmentally focused design and is driving adoption across Southeast Asia, including Malaysia and Thailand. For consumers, it means less waste; for the industry, it shows how design can advance environmental progress.