Innovation Talks with PepsiCo
Listen to an insightful discussion between Mauro Porcini, Chief Design Officer of PepsiCo and our VP Innovation & Development, Arco Berkenbosch, on why the business world needs design more than ever.
The discussion shares practical insights and draws on Mauro Porcini’s experience of working with some of the world’s most renowned brands. Topics covered include;
- Creating meaningful customer solutions – draws on the 3 pillars of design thinking - people, business and technology with a process of observation, prototyping and experimentation
- Designing effective glocal solutions – the importance of understanding the culture of the local communities and the culture and processes of local teams
- The value packaging designers bring – helping customers understand what’s possible, bringing the packaging know-how and operational excellence at the right cost
- What makes a great designer? Curiosity and kindness the key traits of a great designer