A guide to custom printed packaging and its business benefits

 

In today’s highly competitive marketplace, standing out from the crowd is more crucial than ever. One way businesses can differentiate themselves is through custom printed packaging. It’s more than just an outer box to get your product from A to B; it's an opportunity to communicate your brand story, attract attention, or create a memorable experience for customers. In this blog, we'll explore the many benefits of investing in custom printed cardboard packaging and why it’s a smart move for any business.

What is custom printed packaging?

Custom printed packaging refers to packaging materials that are personalised with a company's branding, logos, colours, and unique designs to create a distinctive appearance for their products. Unlike generic packaging, custom printed options are tailored specifically to reflect a brand’s identity and values, providing a cohesive and professional look that enhances customer experience. 

When we think design about packaging, most people focus on the primary pack — the container that directly holds the product, such as a bottle, can, jar or packet. However, secondary packaging, often considered the "outer" or “transit” box, plays an equally vital role in a product’s journey from the manufacturer to the consumer.

The benefits of custom printed cardboard packaging

1. Elevate your brand identity through custom printed packaging

Custom printed packaging allows you to showcase your brand’s personality. Whether you're going for a minimalistic look or a vibrant, colourful design, your packaging is the first point of interaction between your brand and your customers. It’s a visual representation of your brand values, logo, colour scheme, and even your message. The more distinctive and professional your packaging looks, the more likely customers will remember your brand and associate it with quality and trustworthiness. 

 

See how we helped Guadalupe Design, an eco-conscious fashion brand, develop a custom printed pack to reflect their brands essence. Read Case Study 

2. Custom printed packaging creates a special customer experience

Have you ever received a package that made you feel excited just by looking at it? That’s the power of custom packaging. It turns an ordinary experience into a memorable unboxing moment. Whether it's a sleek, well-designed box or the sight of your favourite brand’s logo, your packaging can make customers feel special. This experience often leads to customer satisfaction, encouraging repeat purchases, and even user-generated content, such as social media posts or unboxing videos. 

 

See how our Rollor packaging creates a memorable unboxing experience for fashion brands. More on Rollor Packaging

 3. Custom printed cardboard packaging boosts marketing efforts

Custom printed packaging isn’t just a functional aspect of your business; it’s a powerful marketing tool. It gives your brand visibility and can extend its reach in unexpected ways. Think about the role packaging plays when customers post about your products on Instagram or YouTube. Branded packaging helps promote your business, even if indirectly, by getting in front of a wider audience. 

Additionally, companies can use their packaging for targeted messages like promoting a new product, offering discounts, or driving traffic to their website. QR codes, for example, can be printed directly on the box, encouraging customers to scan for special offers or learn more about your brand. 

4. Build customer loyalty and trust with custom printed packaging 

Customers appreciate details that show a company is invested in their experience. Custom packaging gives your product a professional look and adds value to the customer’s purchase. It indicates that your business takes pride in delivering not just the product, but an overall experience. This perception fosters customer loyalty and trust, as consumers are more likely to return to a brand they feel provides a premium and thoughtful experience. 

 

See Alaskan Fisherman’s custom printed packaging is now an extension of the brand resulting in a positive experience that its customers can look forward to receiving again and again. View Case Study

 

5. Custom printed packaging provides versatility and flexibility

With custom printed packaging, you’re not limited to generic, one-size-fits-all brown cardboard boxes. Whether it's e-commerce packaging or retail packaging, you have the flexibility to tailor the print to align with your specific business needs.  

Digital printing is the ultimate solution for limited edition and seasonal packaging requirements, as it allows businesses to create custom printed packaging in small quantities without origination costs. That means you can swiftly respond to market trends and seize last-minute promotional opportunities, all while delivering packaging that stands out.

 

See how we helped a Brazilian wine distributor ship wine by the glass with an impactful, personalised eCommerce pack. Read case study

6. Showcase your brand’s commitment to sustainability with custom printed cardboard packaging

Sustainability is an increasing priority for consumers, with many now favouring brands that adopt eco-friendly practices. Cardboard packaging, made from renewable natural fibres, is fully recyclable and boasts the highest recycling rate of any packaging material. Choosing cardboard over alternative packaging materials which are not renewable, or widely recycled, presents an excellent opportunity to demonstrate your brand’s commitment to environmental responsibility.

 

See how we helped cherry shippers in France switch from clear plastic punnets to custom printed cardboard punnets. Read Case Study

7. Increases perceived value of products

Custom printed packaging can enhance the perceived value of your product. A beautifully printed cardboard packaging can make even a relatively inexpensive item feel premium. This increased perceived value can justify a higher price point for your product and contribute to overall customer satisfaction. 

Conclusion 

Investing in custom printed cardboard packaging is a strategic move that brings immense value to your business. It helps build a stronger brand identity, enhances customer experiences, and serves as a powerful marketing tool. By focusing on high-quality packaging that reflects your brand’s values and personality, you can improve customer loyalty, increase perceived product value, and ultimately boost your bottom line. 

If you’re looking to differentiate your brand and leave a lasting impression on your customers, custom printed cardboard packaging is a must-have. It’s more than just a box—it’s a key element in shaping your customer’s perception of your brand.