Better Planet Packaging | Smurfit Kappa

How can we help you today?

Better Planet Packaging

Better Planet Packaging Initiative

An initiative to reduce packaging waste by creating more sustainable packaging

PLAY VIDEO

Innovation, substitution and collaboration are at the heart of our new initiative to work towards a sustainable future for our customers, our future and ourselves.

Packaging holds a valuable, sustainable role in guarding against waste and through our initiative, we will use our strength in sustainable materials, packaging design, packaging recycling and industry leading expertise to develop more sustainable packaging solutions for our customers, our planet and ourselves. 
Our approach

Here's why sustainable packaging should be on your agenda

75% of shoppers prefer paper-based packaging over plastic

Better planet packaging ecommerce

The consumer demand for action on waste reduction has put sustainability at the heart of brand strategy, government policy and legislation.  Find out how we are helping retailers and customers to improve sustainability credentials and add brand value.

Read More

86% of consumers prefer buffering that is easy to dispose and recycle.

Buffering - Foam

Producers are facing increasing pressure to provide sustainable packaging solutions for a rapidly changing supply chain. Find out how we are collaborating with customers and using innovation to create sustainable packaging solutions for different distribution channels.

Read more

Did you know that paper biodegrades faster than an apple core?

Better Planet Packaging Apple Core

Paper is 100% renewable, biodegradable with the highest collection and recycling rates. 

Find out more about why paper-based packaging is the sustainable packaging of choice.

Read more

A few bright ideas to help you implement more sustainable packaging solutions

McGarlet Safe And Green Packaging

SUCCESS STORY

See how we helped McGarlet, a leading fruit importer in Italy, achieve sustainable and plastic free packaging.

Ice_Frozen_Food Packaging

THERMOBOX - AN EPS ALTERNATIVE

The innovative new ‘ThermoBox’ is 100% recyclable and keeps food temperatures even lower than EPS.

AgroPaper

PAPER ALTERNATIVE FOR MULCHING

Learn how switching from plastic to paper allows farmers to improve crop productivity and reduce handling costs

Pizza Discs Corrugated

POLYSTYRENE ALTERNATIVE

Read how we helped pizza producers and retailers move from non-biodegradable polystyrene pizza discs to a paper-based alternative which is food safe, 100% recyclable and biodegradable.

Bulldog sustainable packaging

PLASTIC PACKAGING REDUCTION

See how we helped Bulldog, a leading men’s grooming company reduce the amount of plastic used in their bathing range and improve their sustainability credentials.

Nor-Grip

SHRINK FILM ALTERNATIVE

Nor-Grip is a sustainable paper-based alternative to shrink film on bottles

Scania

EPS ALTERNATIVE

Read how Scania achieved material and transport savings by substituting non-biodegradable material with paper-based packaging.

Case_Study_SoFru

PLASTIC PUNNET ALTERNATIVE

Globally 95% of all plastic packaging is used once and then discarded, often as litter. Learn how paper-based alternatives can help to avoid, reduce and replace plastic packaging

Paper-Bags

PLASTIC CARRIER BAG ALTERNATIVE

Paper bags are a sustainable alternative to plastic bags and are reusable, recyclable and biodegradable

Pumps

MULTI-MATERIAL PACKAGING ALTERNATIVE

Discover how a Swiss manufacturer of industrial pumps achieved a 20% cost saving by switching to a mono material packaging solution

Induction hobs packaging

A PAPER-BASED ALTERNATIVE TO EPS

Discover how we’re changing the industry standard for the transit of induction hobs by switching from EPS to a paper-based alternative which offers the same level of protection throughout the supply chain.

In our drive to create more sustainable packaging solutions, all our designs will be guided by four core principles
  • Materials

    Materials

    Recycled or reused materials should be used where possible. If applications require virgin material, they should come from sustainable and renewable resources that are not used for food applications.
  • Production

    Production

    Packaging is produced with lowest carbon, waste and water footprint. Production is done in a socially and ethically responsible way.
  • Supply Chain

    Supply Chain

    Packaging should be designed to only bundle and protect the product in the entire supply chain. Any other functionality (like marketing, etc.) should be added with minimal impact on the environmental footprint.
  • End of Life

    End of Life

    Sustainable packaging should have no harm to our planet in any end of life scenario. Sustainable packaging should be collected and recycled. If it becomes litter it should have no negative environmental impact in any end of life scenario.

Get in touch today

I confirm that I have read and accept the content of the privacy statement. At any time you have the right to object to the processing of your personal data for direct marketing purposes by contacting us.