Smurfit Kappa's Pouch Up wins Oscar de L’Emballage award

The  Pressade “La Fabrique à jus” has won an Oscar de L'Emballage award for its convenience and ability to keep the product fresher for longer.

Smurfit Kappa developed a new Pouch-Up® packaging solution for Pressade to help with their goal of making juice a more integral part of the family breakfast routine.

With a brand new 3 litre size, the eye-catching La Fabrique à jus is easy to store and the handy tap means that children can easily use it without spilling.

The juice keeps fresh for three weeks versus four or five days for more traditional packaging for ambient juices.

Smurfit Kappa is the European leader for Bag-in-Box® solutions.