Food Packaging, Fresh Food Packaging, Meal-Kit Packaging


This is the story of how we helped an online food business deliver on its brand promise

The Challenge
HelloFresh wanted packaging that reflected their vibrant brand, cut down on waste and protected the fragile food they delivered.
Food Packaging, Fresh Food Packaging, Meal-Kit Packaging
Our Approach
We analysed the packaging portfolio of HelloFresh, observing their packing operation and gathering feedback from existing users. We also put ourselves in their customers' shoes, receiving and opening boxes for three months.
The Result
- Increased packing space by 17% - Annual savings of up to £50,000 - Increased package stability - Enhanced consumer experience - 100% recyclable solution
Food Packaging, Fresh Food Packaging, Meal-Kit Packaging

Setting new standards in packaging solutions

  • Data


    Applying advanced data analytics to deliver solutions built on real insights.
  • Creativity


    Constantly pushing the boundaries of packaging engineering and design.
  • Experience


    Using our wealth of knowledge and experience to deliver real solutions – in tune with your business goals.
  • Science


    Fact-finding testing and benchmarking using science from different industries to ensure the optimum solution.
  • Value


    Always evaluating and delivering solutions that deliver the most positive business impact.

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