A sustainable paper-based alternative to shrink film
Shrink film is used to bundle together large bottles such as soft drinks, cooking oils, bottled water and detergents. With 75% of consumers preferring paper-based packaging over plastic* many global brands have approached Smurfit Kappa to provide recyclable alternatives for single use plastics such as shrink film
*Studies were performed for a well-known brand on 1200 consumers across Europe