Cardboard Tubes | Cardboard Tube Packaging | Smurfit Kappa
Packaging - Consumer

Paper-Based Tube Drinks Packaging

Paper-based tube packaging and the premium drinks sector make the perfect pairing; particularly when it comes to premiumising your products and showcasing quality.

From whisky to rum, tequila to champagne, and every tipple in between, our 100% recyclable paper-based tube packaging allows you to showcase your brand’s delicious drinks offering in a way that appeals to the growing number of eco-conscious shoppers.

With 46% of consumers saying that being sustainable is most important in drinks packaging (Mintel) now is the time to tap into new opportunities to differentiate and future-proof your business.

This unique drinks packaging stands out on shelves and screens, giving your beverages the best chance of getting noticed, picked and purchased in competitive retail environments both in-store and online.

Paper-based tubes deliver optimum value through an elevated premium experience and give your target customers a compelling reason to pick you over competing brands.

With the perfect balance of sophistication and sustainability, paper-based tube packaging is bursting with benefits for both your business and your customers.

What are the features of Paper-Based Tube Drinks Packaging?

  • Diameter range: 38mm to 177mm and height range: 40mm to 980mm
  • Fully recyclable: Designed to be easily recycled in domestic schemes, making your products more appealing to eco-conscious consumers who crave convenience.
  • Perfect fit: Find your product’s perfect fit thanks to the various tube sizes available, including 200ml, 700ml, 750ml and 1 litre.
  • Easy to handle: Lightweight and easy to handle, making your products more convenient for both retailers and consumers.
  • Beautifully bespoke: All aspects of paper-based tubes can be customised, including lids and bases, to create truly eye-catching and on-brand, powerful packaging solutions.
  • Stand out: Uniquely shaped paper-based drinks tubes help your products stand out on crowded shelves and show consumers your brand dares to be different.
  • Range of print options: Crisp, high-quality printing with flawless finishes, such as foil, textured emboss, varnishes and inside print, take your packaging to the next level and satisfy all the senses.
  • Ultimate flexibility: Ability to change print, quantities and sizes easily enable you to take advantage of special calendar events/seasons for limited edition promotions that help to drive sales. 

What are the benefits of Paper-Based Tube Drinks Packaging?

  • Better for everyone: 100% recyclable, making it an eco-friendly and sustainable choice to appeal to changing consumer demands and help your business meet its sustainability goals. After all, sustainability has been identified as the most important driver of corporate reputation, contributing 45% to positive perceptions of a company (Kantar).
  • Brand boosting: Empowers you to create unique and visually appealing packaging to drive brand awareness and help you proudly shout about your brand and drive sales.
  • Value adding: Premiumises and enhances the perceived value of your products, creating a feeling of luxury, and appealing to value and quality-driven consumers – helping you to maximise profits.
  • Robust protection: All about the base, no trouble. Unique paper base composition safeguards products from damage during transit and reduces returns, giving your customers.

A guaranteed supply from a trusted source

Our certified Chain of Custody is your guarantee of a verifiably sustainable packaging supply chain.

At Smurfit Kappa we understand the importance of sustainability in everything we do, and see it as our responsibility to ensure the products we supply to our customers meet the highest chain of custody standards.

  • 100% of paper produced and sourced for our packaging solutions is FSC®, PEFC™ or SFI™ Chain of Custody certified
  • 90% of packaging supplied to customers is FSC®, PEFC™ or SFI™ Chain of Custody certified

Look out for our stamp of proof on your invoice to give you total peace of mind around the origin of your paper-based packaging.

Learn more about Chain of Custody

How shelf ready packaging can help boost your sales?

ShelfSmart enables you reveal how your packaging will perform before it’s made. ShelfSmart is a unique proven process that can help you develop, test and prove your optimal shelf ready packaging quickly and cost effectively without taking risk. 

Our fleet of 700 designers create packaging solutions that deliver against your needs,. These are then tested with real shoppers in a virtual 3D retail environment to evaluate which performs best. 

Learn more about ShelfSmart

 

“As we continue to build our premium single malt whisky brand "Filey Bay", it's paramount that we are supported by experienced, quality lead partners like Smurfit Kappa Composites”

David Thompson, Managing Director and Co-Founder of Spirit of Yorkshire

Whisky cardboard tube packaging 

Premium cardboard tube packaging for drinks

When it comes to effective drinks packaging, premiumisation is everything. It shapes consumer perceptions of your brand and can supercharge sales within the competitive drinks market.

Packaging is often the first thing someone sees of your brand, and paper-based tube packaging can influence purchasing decisions by conveying the quality, value and appeal of your product in an instant.

Consumers are seeking seamless omnichannel experiences, which means giving them the same positive experiences of your brand both online and in-store. Paper-based tube packaging can help your products stop shoppers in their tracks in a retail environment and convert browsers into buyers online.

With striking designs, bespoke branding and luxurious finishes, paper tube packaging transforms a practical protective tube into a powerful way to enhance the perceived value of what’s inside.

Sustainable round tube packaging for drinks

Sustainability is no longer a nice-to-have for consumers - it’s an expectation.

Environmentally-conscious consumers prioritise sustainability when they shop, purposely seeking out brands that showcase a commitment to environmental responsibility. In fact, 75% of consumers are more likely to purchase brands that offer green or sustainable products (Deloitte Global).

Paper-based tube packaging aligns with these core values, offering a solution that not only meets the industry’s packaging needs and can withstand the trials of transit but also reflects your dedication to putting the planet at the forefront of your brand.

Rum bottle cardboard packaging 

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