Free-from Packaging Solutions | Smurfit Westrock UK
Free from packaging

FREE-FROM PACKAGING

Free-from packaging for free-from brands supporting the world we live in

Get in touch

From plastic-free to cruelty-free, find packaging that aligns with your mission and meets customer expectations.

Free-from products deserve free-from packaging

At Smurfit Westrock, we understand how much dedication it takes for free-from brands like yours to build trust through transparency, sustainability, and ethical sourcing - and how easily that trust can be undone if your packaging tells a different story.

Today’s conscious consumers are paying attention to more than just ingredients; they expect packaging that aligns with their values.

Traditional packaging can conceal hidden nasties - animal-based glues, plastic coatings, or materials that don’t align with your mission. That’s where free-from packaging makes the difference: protecting your products and your reputation with solutions that are as ethical, sustainable, and forward-thinking as the products inside.

Explore solutions

Our free-from packaging partner stories

Free-from moisture

McCormack Family Farms needed to replace imported wax-lined and PET-coated cardboard trays for their fresh produce with a locally sourced, sustainable alternative that could resist moisture - without compromising recyclability.

We engineered a sustainable water‑resistant coating on 100% recyclable cardboard trays. The result? Durable, moisture-resistant packaging that kept produce fresh, eliminated plastic components, and reinforced the brand’s environmental commitments.

Read more

Free-from harm

MESSIAH & EVE, a vegan body care brand, needed eCommerce packaging that protected fragile cosmetics during shipping and aligned with their clean, cruelty-free ethos - while also being fast to pack, easy to open, and recyclable.

We designed a premium-grade, self-seal cardboard box with high-end printing and rip-strip functionality. The vegan packaging provided protection for their products, streamlined fulfilment with easy-to-use tape, enabled reuse and delighted customers with a luxury unboxing experience, whilst remaining 100% FSC-certified and recyclable.

Read more

Free-from damage

Gymkhana Fine Foods faced frequent transit damage due to courier mishandling of their fragile glass jars. This not only threatened their product quality but also risked costly returns and undermined customer confidence.

We designed bespoke cardboard delivery boxes with internal die‑cut inserts that securely held their glass jars in place, significantly reducing breakages, enhancing the unboxing experience, and protecting the brand’s premium image.

Read more

Free-from plastic

Marshall Tufflex needed to eliminate plastic tape to align with their Net Zero ambitions and eco centric branding.

We created custom, tape-free, self-seal folding cardboard boxes - using 100 % FSC approved recycled materials - that maintained durability in shipping while removing plastic components, boosting efficiency and reinforcing their green credentials.

Read more

Free-from temperature risk

Mindful Chef, the UK’s highest-rated recipe box brand, needed to keep meal kits safely chilled below 8 °C during transit, even with minor temperature fluctuations, while moving away from plastic pouches and gel packs that couldn’t be easily recycled.

We created a fully recyclable, two-piece telescopic corrugated cardboard insulation pack that maintained consistent temperatures for over 30 hours in ISTA-certified testing. This innovation removed hard-to-recycle plastics, protected food safety, and reinforced Mindful Chef’s climate-friendly, circular commitments.

Read more

Free-from waste

Iron Mountain needed dual-purpose packaging to deliver and return IT equipment securely, without resorting to multiple single-use boxes. The packaging had to be durable enough for repeated journeys while protecting valuable kit in transit.

We developed a returnable postal pack made from 100% recyclable, FSC-certified materials with self-seal closures for easy reuse. By consolidating the packaging from four separate boxes down to a single, returnable solution, Iron Mountain reduced waste, simplified logistics, and strengthened its circular credentials.

Read more

Free-from shelf obscurity

Woodforde’s needed packaging that would keep their premium beer visible and distinctive on crowded supermarket shelves while still protecting glass bottles during transit. Traditional plain brown boxes risked blending in, reducing brand recognition and shopper appeal.

We developed a moisture-resistant, flexo-printed shelf-ready box with bold, eye-catching branding. This enhanced shelf standout, safeguarded the products in transit, and made restocking simpler - helping Woodforde’s stay front-of-mind with shoppers.

read more

Ready to bring your packaging in line with your values? Get in touch today to see how we can help.

* Mandatory Field

Up to 5 files can be uploaded. Max 5 Mb per file

I confirm that I have read and accept the content of the privacy statement. At any time you have the right to object to the processing of your personal data for direct marketing purposes by contacting us.