Smurfit Kappa sponsors prestigious international wine competition

Smurfit Kappa sponsors prestigious international wine competition

Smurfit Kappa is delighted to continue its sponsorship of the international "Best Wine in Box Competition", a prestigious event which recognises the quality and sustainability merits of Bag-in-Box® wines.

The 10th edition of the wine industry’s premier event will begin on 27th March with a blind wine tasting in Toulouse, France. A jury made up of industry experts, including oenologists, will meet to decide which Bag-in-Box® wines from more than 20 countries around the world will be awarded the sought-after golden ‘Best Wine in Box’ stamp on their packaging.

Thierry Minaud, CEO of Smurfit Kappa Bag-in-Box, said: “We are honoured to sponsor this competition which was originally conceived to raise the profile of Bag-in-Box® wines on the market and has grown to become a celebrated event for like-minded people. It is very gratifying to see, each year, an increasing number of participants who choose Bag-in-Box® packaging for their fine wines due to the range of benefits they bring both from an environmental, customer and brand perspective.

We wish all the competitors good luck and look forward to meeting you at the awards ceremony later this year at the Vinitech-Sifel exhibition in Bordeaux.”

For more information about the Concours "International Best Wine in Box" competition, click here.

Bag-in-Box Press Release CIWIB