Smurfit Kappa to exhibit at Salima 2018, the leading beverage fair in the Czech Republic

Smurfit Kappa Bag-in-Box, one of the world’s leading packaging companies will be attending the 21st edition of Salima International food and beverage fair at the Brno Exhibition Centre in Czech Republic from the 27th of February to the 2nd of March 2018.

Aimed at both B2B and B2C companies from all over the globe, the trade show exhibits products and solutions in the following sectors: Food and Beverage, Food Processing, Food Ingredients, Alcoholic Drinks, Soft Drinks, Delicatessen, Coffee, Tea, Dairy Products and Meat.

Although Czech Republic has the highest beer consumption per capita in the world, wine is increasing in popularity. Between 2008 and 2012, wine consumption increased at an annual rate of 12.4 % per capita, driven mostly by young urban professionals. Local consumers favour specialist wine shops for purchasing draught or kegged wine from the tap.

However, Czech wines´ face a threat from cheaper wines imported from abroad and illegal practices such as counterfeiting and adulterating. It is common knowledge that some wine shops deceive consumers in terms of the origins and quality of the wine they offer. To regain trust of consumers in Czech wines, increase the quality of consumed wine and avoid tax dodges, the Ministry of Agriculture is preparing stricter supervision and penalties.

According to Monika Plaskota, Smurfit Kappa Bag-in-Box Sales Manager, “Draught wine is an economical solution for wine but with the new legal situation, Bag-in-Box is an ideal solution. Convenient, eco-friendly and cost saving, the BiB can also ensure product identification and traceability thanks to is strict food safety regulations.”

The Smurfit Kappa team will be at your disposal Pavilion V, Stand 044.