Smurfit Kappa helps customers to differentiate with investment in new digital technology

Smurfit Kappa has installed a Jetmaster-inkjet single-pass digital printer in its Alcalá plant in Madrid, Spain, generating more value for customers by helping them to differentiate and increase sales.

This flexible printer will give any customer, regardless of size, access to digital print, adding value to marketing campaigns and at the same time reducing time to market for brands.

In addition, this technology allows immediate changes in print, reducing the risk of obsolete stock. It also can print on any type of substrate and the company offers a team of Smurfit Kappa experts to support customers in converting images for digital printing.

Jesus Rivas, Innovation & Design Manager, Smurfit Kappa Spain & Portugal, said, "We can now reduce the time to market of new product launches and customise orders to influence shoppers at the point of purchase. We are able to produce the exact amount that is required with the best quality in post-print in the industry, always supported by the experience, knowledge and skills of Smurfit Kappa.”

Enrique Guillen, Sales & Marketing Director, Smurfit Kappa Spain & Portugal, explained, "At Smurfit Kappa we strive to understand our customers' business needs, their problems and their industry, this is the only way we are able to offer the most efficient solutions. The most important driver, where we can influence and create opportunities, is in improving sales and this digital printer certainly marks a new era in this field".