Smurfit Kappa Case Study - Zalando

Case Study

Smurfit Kappa eSmart helps Zalando to design a pack that delivers on all of its' packaging requirements

The Challenge

  • Zalando is a very successful online retailer of High Street brands with high end designers and fresh, independent labels.
  • They aim to make shopping online as safe and simple as possible for their customers
  • Time is money and their focus is on the speed of the manual packing process
  • Opening the pack and closing it again for returns should be as easy as possible

Our approach

  • Using our eSmart process, Smurfit Kappa designed a pack that can be manually erected without the use of any tools
  • The pack gives the customer an excellent opening experience and high brand recognition
  • It can be opened quickly and safely without using scissors
  • The adhesive strip allows for the pack to be closed and sealed without additional tape for an easy return


The Result

The pack delivers against all of Zalando’s packaging requirements

  • Easy to open   

  • Easy to close

  • Easy to return