Circularity and innovation | Sustainable Product Development | Smurfit Kappa
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Circularity and innovation

Forestry 

As a society, we must create products and packaging without wasting resources. This means making recyclable packaging from renewable resources and ensuring that more of it is recycled or repurposed. At Smurfit Westrock, we do not just sell packaging to our customers, we work closely with them, developing value-added solutions for their supply chains. We have embedded innovation throughout our business to help our customers achieve greater circularity with their packaging.

We are committed to evolving our business model with advancing technologies to ensure we design our products and innovate our processes to be fit-for-purpose, optimized for supply chains and circular by nature. We follow the guiding principle of waste prevention by striving to close loops at every stage whether it is material efficiency, energy usage, or smart water stewardship.

Our Approach to innovation

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Materials science

We partner with our customers to innovate how fiber-based substrates are woven, strengthened, coated and adhered, leading to new products and processes that are designed to withstand liquid, moisture, grease and weight with increased recyclability.

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Data and digital innovation

Artificial intelligence, the Internet of Things and our insights and data help us improve processes in our operations, packaging solutions (including intelligent, RFID-tagged connected packaging for cold distribution chains),and customer experience.

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Packaging design

We develop packaging designs that are fit-for-purpose, improve look, feel and performance for the customer and consumer, and are easy to recycle.