Exploring Packaging Expectations – What Do Consumers Really Want?

Join us on a journey through the vibrant streets of Bristol as the Smurfit Kappa UK Marketing team engages with the heart of the community. In these candid street interviews, we dive into the diverse expectations and insights of consumers when it comes to packaging.

From sustainability to design, discover the fascinating tapestry of thoughts that shape the way consumers perceive and interact with packaging in their everyday lives.

Packaging Frustrations

Ever wrestled with seemingly indestructible packaging or scratched your head at design choices? Join us as we explore the shared frustrations of Bristol's consumers.

This consumer feedback sheds light on the everyday packaging challenges that make us ask, "Is there a better way?".

Product Protection

Enter the realm where packaging becomes a shield and safeguarding your purchases is an art form. In this video, we explore the crucial role of product protection.

From sturdy packaging that fends off the bumps of transit to ingenious designs that keep your items pristine. Bristol's consumers share their insights and experiences in this visual exploration of the delicate dance between craftsmanship and protection.

Product Returns

Ever experienced the intricate dance of returning a product? Take a journey through the world of product returns as we unravel the tales of Bristol's consumers.

From the frustrations to the triumphs, this video delves into the nuanced landscape of returning items.

Sustainability

Step into the future of conscientious packaging as we embark on a journey through the streets of Bristol. In this video, we delve into the world of sustainable packaging, where eco-friendly solutions meet the expectations of mindful consumers.

Hear the voices of Bristol residents as they share insights on the importance of sustainability in packaging choices.

Fashion Packaging

Unveil the magic that happens beyond the runway as we dive into the world of fashion packaging.

Join us on the streets of Bristol as fashion enthusiasts share their experiences with packaging that transforms the ordinary into the extraordinary.

Insulated Packaging

One woman shares her unique journey with insulated packaging. In this video, we explore the cool twists and warm surprises that come with preserving the freshness of perishables throughout the supply chain.