Plasticos Fenix | Packaging Success Story | Smurfit Westrock
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toy truck

SUCCESS STORY

Increasing sales by 20% with a clever swap to paper-based packaging for toys

The Challenge
With more than 50 years in toy and children's furniture manufacturing, Plasticos Fenix is a leading industry player. But shipping products in plastic bags led to frequent damage, returns, and a hit to both brand image and profits. We were tasked with showing how corrugated packaging—despite higher upfront costs—could improve protection and offer long-term benefits across their logistics chain.
plastic toy truck
toy truck in box
The Approach
The initial goal was to protect the toys in transit, with custom printed boxes improving protection and removing the need for extra labels. As the project evolved, so did the ambition. A market study was carried out, revealing key trends and opportunities, and a factory visit offered firsthand insight into the production, assembly and packaging process. These steps led to a solution that boosted both protection and presentation.
toy truck in box
The Result
The benefits for Plasticos Fenix were clear. Sales rose 20% in Colombia’s coastal region, and the switch to paper-based packaging reduced 30 tons of plastic. The change opened doors to premium markets like PriceSmart, while distributors noted the added value of corrugated packaging—proving that better presentation can help sales. In short, a simple packaging change improved logistics, created new opportunities, and reinforced the company’s commitment to sustainability.
collection of toy trucks

See the story behind the packaging

plasticos fenix toy packaging case study video

SUCCESS STORY

Watch how Plasticos Fenix transformed its packaging strategy—reducing waste, cutting damage, and unlocking new markets with a smarter, more sustainable solution.

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