The final design delivers a striking, interactive experience that
engages consumers before they open the package. By encouraging physical interaction, it enhances the brand experience with a playful invitation to try Hine VSOP cocktail recipe. The clever structural design, paired with bold graphics featuring Hine’s signature branding, makes a strong impression in the premium spirits aisle. The package also supports the brand’s
sustainability goals by optimizing materials, shipping flat, and being easily recycled.