Design2Market | Packaging Design | Smurfit Westrock
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Design2Market

Create better results, faster

Accelerate your packaging development process with Design2Market

Design2Market is a proven, data-driven approach to packaging development that accelerates innovation, reduces complexity, and delivers results in just two weeks.

In today’s fast-paced market, speed and precision are everything. Traditional packaging development can be slow, complex, and resource-intensive. That’s where Design2Market comes in.

Launched in 2022 and now expanded globally, Design2Market is designed to simplify collaboration, streamline decision-making, and bring your packaging ideas to life—faster and smarter.

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How Design2Market can help you

  • Speed-to-Market

    Speed to Market

    Go from idea to decision in just two weeks with our four-step process: Ideation, Design Sprint, Field Lab, and Implementation.
  • Increase sales Icon

    Proven Success

    Over 140+ projects delivered for 70+ customers, with a 70% success rate and a 40% implementation rate.
  • Thinking Icon

    Data-Driven Innovation

    Leverage insights from millions of data points to benchmark your market position and refine your packaging solution.
  • Recycling

    Sustainable by Design

    From forestry to recycling, sustainability is embedded in every step—ensuring compliance with future legislation.
  • Expert Team

    Customer-Centric Collaboration

    Engage easily through virtual sessions with key decision-makers, minimizing disruption and maximizing impact.

How does it work?

At the core of Design2Market is the Design Sprint—a series of five focused, 30-minute virtual sessions over two weeks—designed to take you from idea to prototype to a confident go/no-go decision, all with full transparency and stakeholder alignment. It’s the ideal approach if you're looking to:

  • Launch a new product
  • Redesign packaging
  • Improve sustainability
  • Reduce costs
  • Accelerate time to market

Backed by a global ecosystem of over 2,000 innovators and a proven track record of delivering first-time-right solutions, Design2Market is your gateway to smarter, faster, and more impactful packaging outcomes. Join the innovation movement and turn your ideas into results.

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