Our Bag-in-Box (BIB) Packaging Division operates in six different countries across Europe and the Americas and was looking for an activity which would bring together its employees in a fun and healthy way.

During the month of July 2023, they launched the BIB Step Challenge, a virtual walk across the across the world passing through each of our BIB locations from Argentina to Italy. If the division accomplished this challenge as a team, every plant would have the opportunity to contribute to local charity supporting our Everyone, inclusion & diversity initiative,

Over 220 employees participated in the challenge, who were able to record their daily steps in a dedicated app. Each time they reached a milestone, one of the BIB Locations, the app would share some information about that plant.

Over the 4-week period, our amazing employees collectively walked over 56 million steps which equates to an impressive 35,000 Kilometres.

Thanks to everyone who participated, Smurfit Kappa Bag-in-Box donated €1000 to each of the charities below.

ITALY - Smurfit Kappa Vitop

• AIRC, Committee of Alessandria, acancer prevention charity with a particular emphasis on promoting a healthy lifestyle and balanced well-being.
• Supporting the Everyone community of ‘Family and Age’

GERMANY – Smurfit Kappa Liquiwell

• Wunschzettel e.V, suppprting children with serious illnesses and handicaps through the "once-in-a-lifetime" program.
• Supporting the Everyone community of ‘Disability’

SPAIN – Smurfit Kappa Ibi and PusaPack

• Caritas transfiguración del señor, a breast cancer prevention charity
• Supporting the Everyone community of ‘Gender

UNITED STATES – Smurfit Kappa San Antonio

• The Pride Center of San Antonio, Youth Center of Texas (YCOT)
• San Antonio Coalition for Veterans and Families
• Supporting the Everyone community of ‘LGBTQ+ & Allies’ and ‘Origin, Race & Ethnicity.

FRANCE – Smurfit Kappa Epernay

• Association Roseau, a charity focused on improving the quality of life for children suffering from leukaemia or other cancers.
• Supporting the Everyone community of ‘Family and Age’

ARGENTINA – Smurfit Kappa Baguin

• "La Lechucita" (The Little Owl) charity which providing meals and snacks to over 50 families, including children and adults, in the town of Pilar. Managed by the father and sister of one of our employees.
• Supporting the Everyone community of ‘Family and Age’ 

 

Participants of the BIB Step Challenge from Smurfit Kappa Vitop in Alessandria, Italy,

Thank you to everyone who participated in this challenge!