Consumer Insights | Can Multipack Packaging | Smurfit Kappa
Multipack Can Packaging

ON-THE-GO-PACKAGING

A market leading solution from both a consumer experience and sustainable perspective

Addressing the needs of consumers who are looking for brands to provide more environmentally friendly packaging

There’s now no doubt about it: sustainability is an existential challenge of our time and consumers are recognising the far-reaching impacts their choices can have.

Our new 2020 research with 1200 consumers in UK, France and the Netherlands, shows:

  • The environmental perception of the packaging increases by 85% when using cardboard
  • The environmental perception of the producer increases by 86% when using cardboard
  • There is no negative impact on the quality when changing from plastic to cardboard 
  • Consumers think the cardboard packaging is easier to handle than plastic shrinkwrap  (68% difference)

Our 'TopClip' and 'GreenClip' products provide beverage manufacturers with an option for substituting plastic with sustainably sourced paper-based packaging. These recyclable products are also free from additional glue meaning it is 100% plastic free and cans are much easier to remove or pull apart.

We're proud to offer one of the best solutions in the market for multipack can packaging from both a consumer experience and sustainable perspective.

Want to discuss your options?

Research shows 'TopClip' clearly influences how sustainable a producer is perceived to be

Beer Packaging, Shrink Wrap, Beverage Can Packaging 

SHRINKWRAP OPTION

22% of consumers claim the product is from a producer that cares about the environment

Beer Packaging, Cluster Pack for Cans 

CLUSTER PACK OPTION

60% of consumers claim the product is from a producer that cares about the environment

TopClip, Beverage Packaging, Drinks Packaging 

TOPCLIP OPTION

67% of consumers claim the product is from a producer that cares about the environment

Want to know more about our can multipack solutions? Let's talk...

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