Retail packaging

Hybrid Retail Ready Packaging

Hybrid retail ready packaging is a dual material two piece solution comprising of a solid board base with a corrugated hood that is glued together to make a complete pack.

This packaging combines the supply chain performance of corrugated with the in-store performance of solid board to create the ultimate retail-ready solution.

The strength and stability of the detachable corrugated hood has been designed to eliminate transit damage to ensure the product reaches customers in optimal condition. In contrast, the solid board base provides a high quality print medium to create maximum brand impact at point-of-purchase.

Hybrid retail ready packaging is intuitive, meaning shelf stackers can easily distinguish the solid board base intended for display, from the corrugated hood, which is disposed of and recycled. Opened within five seconds, the design allows for easy replenishment to ensure continuous availability of product in store.  

What are the features of Hybrid Retail Ready Packaging?

  • Two-piece box with both pieces glued together
  • Detachable corrugated hood to give the pack strength and stability
  • Solid board tray base can be six colour offset printed with varnish
  • Delivered flat ready for machine erect
  • Easy to open – within five seconds
  • Easy to dispose - materials are 100% recyclable   

What are the benefits of Hybrid Retail Ready Packaging?

  • Reduction in transit damage due to strength and stability
  • Increases sales due to eye catching presentation
  • Compliant with retailer requirements
  • Improves product availability in-store due to ease of replenishment
  • Environmentally friendly – uses no mixed materials and easily recycled
  • Reduced storage space and transport costs fdue to supply chain optimisation   

A guaranteed supply from a trusted source

Our certified Chain of Custody is your guarantee of a verifiably sustainable packaging supply chain.

At Smurfit Kappa we understand the importance of sustainability in everything we do, and see it as our responsibility to ensure the products we supply to our customers meet the highest chain of custody standards.

  • 100% of paper produced and sourced for our packaging solutions is FSC®, PEFC™ or SFI™ Chain of Custody certified
  • 90% of packaging supplied to customers is FSC®, PEFC™ or SFI™ Chain of Custody certified

Look out for our stamp of proof on your invoice to give you total peace of mind around the origin of your paper-based packaging.

Learn more about Chain of Custody 

How shelf ready packaging can help boost your sales?

ShelfSmart enables you reveal how your packaging will perform before it’s made. ShelfSmart is a unique proven process that can help you develop, test and prove your optimal shelf ready packaging quickly and cost effectively without taking risk. 

Our fleet of 700 designers create packaging solutions that deliver against your needs,. These are then tested with real shoppers in a virtual 3D retail environment to evaluate which performs best. 

Learn more about ShelfSmart


We supply a range of end-of-line packaging machinery

For over 50 years, we’ve developed, produced and installed automated packing lines across many countries and markets.  We combine our packaging automation experience along with world-class packaging expertise to offer you a complete packaging solution.

Our packing line solutions are designed to form, fill, close and palletise packaging and can be customised according to your needs.

We’ll work with you to ensure your packaging machinery solution is delivered with the highest attainable performance at the lowest total cost of ownership.

Learn more about packaging machinery 


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