ShelfSmart | Retail Packaging Expertise | Smurfit Kappa


How can shelf ready packaging help boost your sales?

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See how the right shelf-ready packaging is proven to boost sales quickly and cost effectively, giving you maximum brand benefit where it matters most. At the point of purchase.


ShelfSmart is an innovative retail merchandising service designed to deliver scalable, risk-proofed Shelf Ready Packaging solutions in six steps.
  • Shelfsmart_Step_1

    1. ISSUE

    We identify any underlying issues that may be hindering your brand's shopper marketing presence and strategy.
  • Shelfsmart_Step_2

    2. INFO

    Our innovative ShelfViewer tool, which holds almost 70,000 images, compares your brand's shelf presence against these other brands.
  • Shelfsmart_Step_3

    3. INSIGHT

    Our deep consumer and retail insights identify what it is about your brand that will optimise and maximise shopper discovery, engagement, and conversion.
  • Shelfsmart_Step_4


    Our creative designers, with the help of our Innobook tool of global designs, together with your brand intelligence, ensures that we create the most innovative and highly impactful shopper marketing solution for your brand
  • Shelfsmart_Step_5


    Our inventive 3D Store Visualiser projects your brand in a virtual shopping environment, visualising and positioning it for testing against various different markets, channels, placements and personal need-states.
  • Shelfsmart_Step_6

    6. PROOF

    Using technologies like online shopper research including eye-tracking, in just weeks we can provide predictive scores to support effective in-store execution leading to greater confidence for return on investment.

Setting new standards in packaging solutions

  • Data


    Applying advanced data analytics to deliver solutions built on real insights.
  • Creativity


    Constantly pushing the boundaries of packaging engineering and design.
  • Experience


    Using our wealth of knowledge and experience to deliver real solutions – in tune with your business goals.
  • Science


    Fact-finding testing and benchmarking using science from different industries to ensure the optimum solution.
  • Value


    Always evaluating and delivering solutions that deliver the most positive business impact.

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Marketing on the Shelf: How to boost your brand's performance in-store

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